About HoneyCar

Why HoneyCar?

At HoneyCar, we're rewriting the rules of the used vehicle industry, transforming the car-buying and selling experience into something truly extraordinary. Founded by Jake Sodikoff with a vision for providing The Sweetest Way to Buy or Sell your Car. With over 30 years of automotive excellence, Jake and his family also own Steven Nissan, Steven Toyota, and Steven Kia in Harrisonburg, Virginia. Now, we're taking our show on the road with three sweet locations in Winchester, VA, Roanoke, VA, and Charlottesville, VA!

The owner Jake Sodikoff standing infront of the HoneyCar Entrance.
Salesman selling a car in the HoneyCar showroom.

Our Unique Approach

Tech-Driven, Human Touch: We're the perfect blend of cutting-edge technology and old-fashioned human connection. We believe that the car-buying journey should be as unique as the people embarking on it. Whether you prefer to browse vehicles in our showroom, explore our online catalog from the comfort of your home, or mix and match the two, we're here to support your every choice.

What you see is what you get.

Transparent Pricing: Say goodbye to haggling. At HoneyCar, we believe in upfront, transparent pricing that ensures you know exactly what you're getting into.

X-ray of the inside of a HoneyCar Vehicle

Customer-Centric

Our core values drive everything we do. "I Own It," "Always Growing," "People First," "Driven For Success," and "No A**holes" (yes, you read that right) define our culture and commitment to you. You're not just a customer; you're part of the HoneyCar family.

Location with a Cross Icon

Locations

With three convenient locations in Winchester, VA, Roanoke, VA and Charlottesville, VA, we're well-equipped to serve our diverse customer base across multiple markets. We're local, but our reach is far-reaching.

Ribbon Icon

Our Expertise

We specialize in purchasing thousands of vehicles from private-party consumers every year. Our dedicated team is trained to handle all aspects of a private party sale, from payoffs to titling and everything in between. We even offer equity payments on the spot!

Smiley Face Icon

Customer Benefits

Many of our cars are HoneyCar Certified, which are backed by a 3-month, 3,000-mile limited powertrain and A/C warranty*. You can rest easy knowing that we're committed to keeping you new-to-you vehicle going for longer. We stand by the quality of our vehicles.

Our Mission

Our mission is simple yet profound: to provide "The Sweetest Way to Buy or Sell Your Car." We want to take the sour out of the car-buying and selling experience, making it as enjoyable, transparent, and hassle-free as possible.

Join us on this exciting journey, and experience a new way to buy and sell vehicles with HoneyCar. We're more than just a dealership; we're your trusted automotive partner.

Ready to explore the HoneyCar difference? Start browsing our inventory or visit one of our locations today. We can't wait to welcome you into the HoneyCar family!

Our Reviews

Google logo
Google Apr 5, 2025

Thank you Travis, I appreciate your assistance in getting my new to me car. Thank you for the professional service! What a great team thanks to Josh and Dave also.

DealerRater logo
DealerRater Apr 5, 2025

Went to honey cars on 3/20 and my experience couldn’t have been described as anything less than perfect! I worked with Daniel and he was phenomenal! Very on top of things and professional. About two weeks after my purchase, a light did pop up in my car (it was just a sensor going bad), I got ahold of Daniel and he very quickly got me an appointment with their service team. Highly recommend Honeycars and working with Daniel! Thank you again for a great car buying experience! 🙂

Read at DealerRater

Google logo
Google Apr 3, 2025

Great place, with great used cars. Hassle-freee and they will take care of everybody! Special thanks to my salesman Travis Johnson! He put me in exactly what I was aiming to get! The entire staff seems to be very knowledgeable. However, I dealt with Travis from the beginning to the end and he made my car-buying experience very easy. Thanks again!!!

Google logo
Google Mar 28, 2025

Anthony and Chris were absolutely amazing! The service, respect, honesty and trust was earned and maintained throughout the sale. I will definitely return for my next vehicle. Thank you Anthony and Chris!

DealerRater logo
DealerRater Mar 25, 2025

HoneyCar Roanoke sold us a used car that's engine blew on the interstate, having to be towed, the same day we bought it. After nearly a month from buying the car, they agreed to reimburse us the cost of the car less the processing fee. We were sent a check that was missing a signature. I had to use their bank to get it cashed, which charged a fee. The dealership knew this car was for a 15 year old, as we let them be present in the experience. We were assured we were getting a reliable car, that had ...

Read at DealerRater

Google logo
Google Mar 24, 2025

Thank you so much Travis Johnson for a job well done. I am beyond blessed to say that you have helped us in so many ways. Honey employee’s were very respectful, very helpful, and most overall friendly to all the customers. Although it was a far drive out there but it was worth it. So again if you need a car definitely check out honey cars and ask for Travis. 🥰🥰🥰🥰

Google logo
Google Mar 23, 2025

I had an amazing experience with HoneyCar! Jackson helped me trade in my car and find the best car within my price range. He was very knowledgeable about the cars and tried his hardest to get me in the car that I wanted. Come here if you want excellent service and a wonderful car buying experience!

Google logo
Google Mar 22, 2025

I had an amazing experience working with Travis Johnson! From the moment I walked in for my appointment, he were friendly, professional, and ready to help. Travis made the entire process smooth and stress-free, answering all my questions and making sure I felt confident in my decision. I was in and out in no time, and now I’m driving away in my new car feeling beyond satisfied. If you’re looking for someone who truly cares and gets things done efficiently, Travis Johnson is your person! Highly recommend!

 
 

Contact Us

HoneyCar - Charlottesville
(434) 288-1497
HoneyCar - Tampa
(540)-773-1248
HoneyCar - Richmond

HoneyCar - Winchester
(540) 773-1248

Saved Vehicles

You don't have any saved vehicles!

Look for this Save icon

Once you've saved some vehicles, you can view them here at any time.

HoneyCar , .