About HoneyCar

Why HoneyCar?

At HoneyCar, we're rewriting the rules of the used vehicle industry, transforming the car-buying and selling experience into something truly extraordinary. Founded by Jake Sodikoff with a vision for providing The Sweetest Way to Buy or Sell your Car. With over 30 years of automotive excellence, Jake and his family also own Steven Nissan, Steven Toyota, and Steven Kia in Harrisonburg, Virginia. Now, we're taking our show on the road with four sweet locations in Winchester, VA, Richmond, VA, Charlottesville, VA, and the Sunshine State, Tampa, FL!

The owner Jake Sodikoff standing infront of the HoneyCar Entrance.
Salesman selling a car in the HoneyCar showroom.

Our Unique Approach

Tech-Driven, Human Touch: We're the perfect blend of cutting-edge technology and old-fashioned human connection. We believe that the car-buying journey should be as unique as the people embarking on it. Whether you prefer to browse vehicles in our showroom, explore our online catalog from the comfort of your home, or mix and match the two, we're here to support your every choice.

What you see is what you get.

Transparent Pricing: Say goodbye to haggling. At HoneyCar, we believe in upfront, transparent pricing that ensures you know exactly what you're getting into.

X-ray of the inside of a HoneyCar Vehicle


Our core values drive everything we do. "I Own It," "Always Growing," "People First," "Driven For Success," and "No A**holes" (yes, you read that right) define our culture and commitment to you. You're not just a customer; you're part of the HoneyCar family.

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With four convenient locations in Winchester, VA, Richmond, VA, Charlottesville, VA, and Tampa, FL, we're well-equipped to serve our diverse customer base across multiple markets. We're local, but our reach is far-reaching.

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Our Expertise

We specialize in purchasing thousands of vehicles from private-party consumers every year. Our dedicated team is trained to handle all aspects of a private party sale, from payoffs to titling and everything in between. We even offer equity payments on the spot!

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Customer Benefits

Your peace of mind matters to us. That's why we offer a 3-day, 300-mile return policy on all our vehicles. Also, many of our cars are HoneyCar Certified, which are backed by a 3-month, 3,000-mile limited powertrain and A/C warranty *. We stand by the quality of our vehicles.

Our Mission

Our mission is simple yet profound: to provide "The Sweetest Way to Buy or Sell Your Car." We want to take the sour out of the car-buying and selling experience, making it as enjoyable, transparent, and hassle-free as possible.

Join us on this exciting journey, and experience a new way to buy and sell vehicles with HoneyCar. We're more than just a dealership; we're your trusted automotive partner.

Ready to explore the HoneyCar difference? Start browsing our inventory or visit one of our locations today. We can't wait to welcome you into the HoneyCar family!

Our Reviews

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DealerRater Feb 18, 2024

Over all we are very happy with our purchase. Drove three hours. Worth the trip.

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DealerRater Feb 15, 2024

Did a deal with Jennifer today! Sold my 2917 Ford Escape. Amazing experience! Extremely helpful, knowledgeable and very sweet person. Seamless experience and top dollar for my car!

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DealerRater Feb 12, 2024

Jason worked really hard to get me into my dream car. He is awesome. I'm really pleased.

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DealerRater Feb 8, 2024

Erika was exceptional. I was picky in what I wanted, but she stayed on top of it. When they happened to get 1 in that was what I was looking for, she contacted me ASAP. I drove down the following day and was in love with it at 1st sight, even tho it was filthy. She made the buying process so simple, and kept in contact constantly while it was being prepared for me to pick it up. My g/f-roommate actually purchased a vehicle from her as well. She has been exceptional throughout the entire process.

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DealerRater Jan 30, 2024

Great service. Ambriah Taylor helped us get the vehicle we needed. The Process was very smooth from the moment we contact her over the phone until we left with our vehicle from the lot. The finance department person was also very helpful, and understanding with all our questions. Everyone was very friendly and helpful.

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DealerRater Jan 29, 2024

I had a pleasant experience buying a car from Honey Car at Winchester, VA. Jason was very professional as he guided me through the details and paper work. He was very much experienced, smooth and knowledgeable.

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DealerRater Jan 27, 2024

Very happy with the care and service we received when dealing with Erika. She made the deal a surprisingly pleasant experience.

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DealerRater Jan 22, 2024

Our experience at Honey Car was nothing short of extraordinary, and it's all thanks to Dalton! From the moment we stepped onto the lot, Dalton's expertise and genuine enthusiasm for helping customers stood out. Dalton's knowledge of the vehicles, not just the one we were interested in, but across the board, made the entire car-buying process informative and enjoyable. He took the time to understand our preferences, ensuring a personalized experience that exceeded our expectations. What truly impressed us was the fair and transparent pricing. No haggling needed – Dalton presented a deal that was not only reasonable ...

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DealerRater Jan 21, 2024

Jason is awesome he worked with us for like 9 hours then he got me in a great vehicle he truly cares about people you rock jason ☺

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DealerRater Jan 15, 2024

Great experience. No hassle. Straight forward, quality service! Jason was very knowledgeable, helpful, and professional!

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Contact Us

HoneyCar - Charlottesville
(434) 288-1497
HoneyCar - Tampa
(813) 365-3555
HoneyCar - Richmond
(804) 308-9592
HoneyCar - Winchester

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