At HoneyCar, we're rewriting the rules of the used vehicle industry, transforming the car-buying and selling experience into something truly extraordinary. Founded by Jake Sodikoff with a vision for providing The Sweetest Way to Buy or Sell your Car. With over 30 years of automotive excellence, Jake and his family also own Steven Nissan, Steven Toyota, and Steven Kia in Harrisonburg, Virginia. Now, we're taking our show on the road with two sweet locations in Winchester, VA and Roanoke, VA!
Tech-Driven, Human Touch: We're the perfect blend of cutting-edge technology and old-fashioned human connection. We believe that the car-buying journey should be as unique as the people embarking on it. Whether you prefer to browse vehicles in our showroom, explore our online catalog from the comfort of your home, or mix and match the two, we're here to support your every choice.
Transparent Pricing: Say goodbye to haggling. At HoneyCar, we believe in upfront, transparent pricing that ensures you know exactly what you're getting into.
Our core values drive everything we do. "Own It - With Urgency," "Solid Foundation," "People First," "Relentless Pursuit to Success," and "Care & Elevate" define our culture and commitment to you. You're not just a customer; you're part of the HoneyCar family.
With two convenient locations in Winchester, VA and Roanoke, VA we're well-equipped to serve our diverse customer base across multiple markets. We're local, but our reach is far-reaching.
We specialize in purchasing thousands of vehicles from private-party consumers every year. Our dedicated team is trained to handle all aspects of a private party sale, from payoffs to titling and everything in between. We even offer equity payments on the spot!
Many of our cars are HoneyCar Certified, which are backed by a 3-month, 3,000-mile limited powertrain and A/C warranty*. You can rest easy knowing that we're committed to keeping you new-to-you vehicle going for longer. We stand by the quality of our vehicles.
Our mission is simple yet profound: to provide "The Sweetest Way to Buy or Sell Your Car." We want to take the sour out of the car-buying and selling experience, making it as enjoyable, transparent, and hassle-free as possible.
Join us on this exciting journey, and experience a new way to buy and sell vehicles with HoneyCar. We're more than just a dealership; we're your trusted automotive partner.
Ready to explore the HoneyCar difference? Start browsing our inventory or visit one of our locations today. We can't wait to welcome you into the HoneyCar family!
I bought a ram limited last October and had an excellent experience while working with Terry, he is great. The experience has been down hill since then, I paid over 3k for an extended warranty that I still haven’t received any info on. I have reached out to the warranty company and they have never heard of me or my truck. I’ve called a few times and spoke to Sawyer, very frustrating. If I wanted all those stories I would have subscribed to readers digest. I live in NJ or I’d stop by and show some love. ... Read More DealerRater - May 15, 2026
Very fair dealership and easy to work with. Gary Jenkins was our sales guy and was willing to do whatever it took. Would work with him again.
David Pitts got my fiance and I the best deal and most amazing: vehicle the 2022 Hyundai Tucson limited thank you so much y'all are the Best
Jen is amazing to deal with! I will recommend her any day of the week!
Purchased a F250 from Terry, at the Winchester location. He was very professional and patient; being in sales myself, I was impressed with his attention to detail and sense of urgency. All of the employees were patient with me, it was a great experience. I would definitely recommend them.
Was very happy with our experience. Terry and everyone was so nice. We left the dealership with our new jeep. Definitely recommend this dealership to everyone.
Charlottesville location AMAZING! Every person we encountered was the best. Walked out so satisfied. At 58..I've never received this top notch level service after purchasing numerous vehicles. Went with 1 thing in mind and came out with something way better!
We just purchased a Volvo from HoneyCar Charlottesville and had the pleasure of working with Shaina. She was very helpful, attentive, and friendly, and we highly recommend her.
Terry was great. He anwser all my qyestion and put up with my attitude. If you go to HoneyCar ask for Terry.
I recently sold my car through MyHoneycar Winchester. Dullah and Jennifer were available and communicated promptly with me over email and through text messages. They both have excellent customer service. The process of selling my car ran so smoothly.
